How Realtors can dominate a niche with SpatialMatch technology

It’s a big world out there. Experienced real estate agents know they can’t sell a home or get a listing from everybody – they’ve got to have a strategy of divide and conquer.

So you target a niche – golfers, boaters, waterfront, pet owners, parents, singles, first-time buyers…whatever.

Now there are two ways to approach this strategy.

Some agents will go to all the trouble of adding these words to their website and their business cards – “We’re the ______ specialists.” And that’s about the extent of it.

But the savvy agent will use the latest in real estate technology to blow the competition away.

That’s where a tool like SpatialMatch comes in.

For example, say you are going to specialize in golfers. You have a passion for the sport. You enjoy the camaraderie of the clubhouse and you get to tell yourself every day that you golf for a living (wink, wink).

But you can take this further with the SpatialMatch lifestyle search tool that integrates a map with MLS listings and billions of bits of data about every business, school, park, place of worship, etc. in a neighborhood.

In your marketing materials, you can create a page showing every golfing community within a certain radius.

You can also offer to create a customized map, showing home buyers every golfing community within a certain radius of specific homes they are considering for purchase.

Going further, you can create customized golf course references – upload your own photos, put in some bullet points such as yardage, membership fees, add your own descriptive text.

There’s more to golfing than golf courses. Add a map for golf shops, driving ranges and of course, chiropractors.

Now that you created all this hyperlocal golf information, take your laptop around town to a few clubhouses or places where golfers gather.

Ask them if you can show them the golf reference materials you created. Tell them you appreciate their feedback.

Once you walk them through this dazzling array of golf-related info all laid out on a brightly colored map with easy-to-click icons, they’re going to be impressed. Very impressed.

(Note: Visual imagery is powerful. Your display will be locked into their minds. Some agents will say they specialize in golfers, but you are showing people how you are the true expert.)

Now, when they run into other golfers looking to buy or sell a home, guess who they are going to refer them to?

You. You not only just targeted a niche with SpatialMatch technology, now you own that niche.

(See example below. Click here to schedule a full demo.)