Get your free booklet on how your real estate website can compete on Google

Remember the old days when people tried to manipulate their search rankings on Google?

They would put a certain phrase at the bottom of their site perhaps 100 times.

Munchkinville Real Estate… Munchkinville Real Estate… Munchkinville Real Estate… Munchkinville Real Estate… Munchkinville Real Estate… Munchkinville Real Estate… Munchkinville Real Estate… Munchkinville Real Estate…

Oh, if only life where that simple.

Right now, Google is worth $187 billion, a market cap SIX times larger than Ford Motor Co.

Do you think the braniacs at Google are going to let people manipulate their rankings that easily? I don’t think so.

In fact, Google reportedly now has some 200 algorithms it uses to determine it’s “organic” or natural page rankings. And just like the formulas for Coca-Cola and Kentucky Fried Chicken, some of those formulas are kept under lock and key.

“At this point in the evolution of search engine technology, achieving high rankings has become a science, a very complicated science,” said Grant Gould, VP with

Home Junction Inc. which creates WordPress sites for Realtors at HJ Websites.com.

WordPress is the most recognized platform for achieving successful search engine optimization (SEO).

And that is why HJWebsites now offers SEO services to real estate brokers and agents.

“While 90% of consumers now first turn to the web to search for homes, we know 90% of brokers and agents don’t have the time to do what it takes to keep their website positioned up front on the search engines,” Grant said. “And it’s not like it’s a process you do once and forget about. To be effective, you need to optimize your site continually. “

It is complicated. There are meta tags, custom titles, etc. that go into optimizing a website.

Then there’s backlinks to your site, not just any old link, but links from sites that have some sort of authority in that particular field.

Then there’s the content – Google likes to reward certain types of content with higher rankings.

But just like you don’t want to mess with Mother Nature, you don’t want to mess with Google trying strategies that Google does not like and sees only as gaming their system without offering any real value to users.

They call those practices – “black hat.” Google wants you only wearing a “white hat” and offering visitors to your site a relevant and worthwhile experience.

If you don’t, they can knock you off their site or back in the rankings, way back.

Now try doing all that SEO work while you preparing for open houses, driving buyers around, meeting with sellers and negotiating contracts.

“We know the particular needs of real estate professionals and we’re glad to provide SEO solutions to them so they can focus on what they do best, selling and marketing homes,” Gould added.

It all starts with a review of your particular market, your target keywords and your competition. Every Realtor has different goals and different niches. That requires customization.

To get a better grasp of the whole SEO process, you can request a free 20-page booklet from Home Junction called “SEO Campaign Blueprint.”

Like we said, it’s free. Just click here.

To find out about how WordPress can make your company more visible, visit HJWebsites.com here.