Fight type fatigue with easy-to-create maps

Can you imagine the number of words typed every day in America?
It seems nearly every American who can spell from age 5 up is typing something – blogs, articles, comments, texts and tweets.
And they don’t just do it once a day, they type dozens of times hourly.
Do you know how many 18-34 year-olds check Facebook the first thing they do when they wake up?
Forty-eight percent. And every 20 minutes, some 3 million messages are sent on Facebook.
That’s literally an alphabetical avalanche. Too much.
One way to combat text-stress is to use visuals. Not just photos because consumers are bombarded by them too.
How about maps? That’s one way to stand out above the typographical noise. It’s a map-based search tool designed specifically for Realtors to develop maps of their neighborhoods for just about anything. It’s called SpatialMatch.
The Washington Post had fun with maps the other day. Rather than present all these boring numbers about wealth and religion, they decided to create maps for each point they wanted to make.
We’re not talking about the old use of maps, pointing out, population per city, for example.
We’re talking about displaying some very interesting statistics.
Such as:
– Where the millionaires are located in the US
– Which states people are moving into (and leaving)
– Where housing remains a serious problem
– Where breweries are located
– Where the closest pizza restaurants are packed into a town…
Get the point?
With the right local database, a real estate agent or broker can make a map of anything. SpatialMatch has that database, with more than 100 layers of hyper local information.
Think of how much more powerful it would be to post a link on your Facebook page providing “The Top 15 Pizza Parlors.”
Or, another map pointing out “Parks Within a Two-Mile Radius of Downtown.”
Or, the “Five Most Popular Sushi Restaurants in the County.”
Sure, you can use real estate data – “The 10 Most Expensive Homes for Sale” or “The 10 Most Recent Sales” in a particular neighborhood or “The 10 Best Real Estate Bargain on the Market Right Now.”
The point is – don’t think people aren’t worn out on words. They are. So, the less they have to read, the more popular your links are going to be.
You will hit some home runs with those links using SpatialMatch.
And then those Facebook/Twitter/Pinterest/Instagram users will tell their friends who will tell their friends who will…etc.
You post the map. Let the writers do the rest.
To see the more than two dozen maps created by the Washington Post, click here.