Even the Internet can be clunky at times like an old typewriter

I can’t think of how many times I’ve sat down with people and discussed adding content to their website only to find out, they really can’t.

Know why? Their sites are clunky. You might think you are tech-savvy with a website that is five years old, but guess what, in terms of Internet technology, your site is an antique.

Adding content to a site should not be a chore. It reminds me of what it took to type something on an old manual typewriter – you had to put the paper in, set the margins, use white-out to correct the many mistakes, take the paper out when you reached the bottom, find out you missed a typo, put in back in, repeat.

Just as typewriters are passé, so are old websites.

If you can’t change or add content to your site quickly, without any webmasters help and without any aggravation, you are literally stuck in the past.

Do you realize Netscape launched back on Oct. 13, 1994? That’s 18 years ago. Are you still surfing with a modem with the AOL disc that came in the mail? Heck no.

Times have clearly changed.  And, for better or worse, web sites are a form of technology and retaining old technology is the same as retaining no technology.

Agents and brokers who care about their brand and deal-flow have websites.

Add to that the requirement from today’s real estate consumers to stay constantly informed, and you get the reason that the WordPress website line is the real estate agent’s technology of choice for web sites today.

WordPress is to web sites what the Smart Phones are to the mobile industry: an intelligent multi-functional, must-have design with efficiency and lots of benefits.

The WordPress “specialty” is that it makes it incredibly easy to manage your own site and its content.

You don’t have time to track down a techie to add content to your site or to fix the context you tried to upload.

You’ve got things to do. Showings to show.  Networking meetings to network.  Contracts to write (thankfully, not on a typewriter).

You don’t want to learn HTML, Java any other techno-jargon – you’ve got houses to sell.

That’s why you need and should demand the easiest, most versatile and frankly dynamic web platform out there.

WordPress is simple, it’s great for displaying awesome photos and it is very easy for users to navigate.

HJWebsites, part of Home Junction Inc., gets real estate brokers and agents into a WordPress format fast.

Literally in a day. If you are switching from another format, they can do it in hours.

They can create something with a standard yet beautiful template called Boulevard to get you up and running now.

Or, you can order something more customizable called Avenue, which can get you up and running now, but with more of a design tailored to your particular tastes.

They will give you a few hours training on Search Engine Optimization so again, you can control your own destiny and create content that targets the keywords you want – whether it’s a subdivision in your town, a certain golf club community or homes costing more than $1 million.

If you haven’t figured it out by now, the Internet is not just about information and communication, it’s about efficiency.

That efficiency gets better and easier every year. Don’t sit on outdated Underwood-typewriter style technology – keep advancing, keep upgrading and get on WordPress.

You don’t have time for awkward, burdensome web sites. You’ve got houses to sell.

To see HJWebsites using WordPress for real estate pros, click here.