Don’t just add big real estate data, add “better” data.

Right now one of the buzzwords in real estate is the use of big data.

Data about home prices, market trends, taxes, etc.

There are providers such as Home Junction that can easily and quickly supply this data to any real estate broker or agent.

But one way to look at adding any data to your site is to not only consider big data, but “better” data.

For example, say you have a listing of local schools on your site.

That’s basic data.

What if you had more detailed information?

– School enrollment

– Number of teachers

– Ethnic breakdown

– Even a link to the school website.

That’s better data.

What if your competitor already  had school data on their site?

Why not add Market Trends?

– Recent home sales

– Trend lines

– Brief snippets interpreting local trends in the marketplace

That’s better data.

What about amenities?

For example,  Joe Five-Iron wants to live near a country club because he lives to golf.

Wouldn’t it be impressive to have a map-based data widget on your site that could immediately pull up every golf course within a 20-mile radius?

Wouldn’t it be impressive to display all those golf courses on a geo-spatial platform showing their proximity to any home listed on MLS?

That’s better data.

In fact, that’s not only better data, that’s a better way to display data.

Just like selling a home, one of the core principles applies to hyper-local information.

The more information you can provide, the more you will seem to be a local expert.

An expert that buyers can trust.

An expert that buyers will hand over a sizable commitment of money to.

The great advantage right now in 2014, is all this data is now available to real estate professionals at their fingertips.

They can provide massive amounts of hyper-local data.

Why wait? Contact Home Junction here (and see their geo-spatial map platform at SpatialMatch.com).