Does your real estate website answer these consumer questions?

When creating or modifying a real estate website, one approach to take is for agents and brokers to get out of their heads and into the minds of buyers and sellers.

Think like a buyer or seller, not an agent or broker.

What questions will buyers and sellers have in their minds when they check out a real estate website?

For example, who are you? Some sites go out of their way to hide information about themselves.

For many consumers, that sends up a red flag.  Buyers and sellers want to know more about the person they will be dealing with.

Okay, got that established. Another question is, “What services do this agent or broker provide?”

Or, “What separates this agent or broker from ALL the other agents and brokers out there?”

Take a look at other agent sites. They all start to look alike, don’t they?

One way for real estate professionals to answer these questions is to add more tools to their site than their competitors.

Tools that will catch the attention of buyers and sellers.

One handy tool that can be easily added to any website is the SpatialMatch real estate search platform. It’s a map. It’s an IDX. It’s a directory of businesses.

It’s a database of detailed school information.

It’s a database of recent home sales.

It’s a showcase of new construction in any area.

It offers a distance slider to determine the distance of any property from any location.

It’s a search tool where searches can be saved. Where searches can be emailed to family for their input. Or where searches can be shared on Facebook for input from friends.

Using SpatialMatch, agents can create static pages showing an endless amount of local amenities.

Here’s a map of all the schools in the area.

Here’s a map of all the top-rated restaurants in the area.

Here’s a map of all the parks in the area.

Providing all this hyper-local information is going to create a picture in the mind of buyers and sellers.

A picture that says, “Hey, this agent is on the ball. Look at all the information and great tools this agent provides.”

An image in their mind that says, “Yes, this agent is different from their competitors. This agent offers much more.”

You can “think” you are answering all the questions a buyer or seller might have.

Or you can be “sure” by easily adding the right tools to your real estate website. To be sure, click here for more information about the SpatialMatch real estate search data widget.