Competing against the big boys of real estate

There’s a strategy in the military that says when you are battling a larger army, don’t fight them head on. Find their weaknesses and overwhelm them.

As everyone in real estate knows, there’s a battle going on for the front page of Google, Bing and Yahoo search engines.

The armies you are battling are Zillow, Trulia, Realtor.com, Yahoo Real Estate, Homes.com and a dozen other large real estate sites.

For example, if you are competing for the words – “San Francisco Real Estate,” you are going to get hammered.

Because those large real estate sites and others will have put their best search engine optimization strategies behind getting Page One ranking for those types of search terms.

Immediately, you could lose nearly 50% of the Page One rankings to these heavyweights.

Then you got your own local competitors to contend with. That’s quite a few battles.

To gain an advantage, it’s smart to use the right technology. WordPress is that technology.

Because here’s the weakness you can exploit.

The big heavyweights go after the broad search terms, such as “Your Town Real Estate.”

But with your hyper-local knowledge, you can target what they call “long-tail” keywords, keywords that are longer and more obscure than the usual search terms.

For example, you might be farming a particular golf course community, “Daffy Duffers Country Club.”

You know it’s a popular place where every avid (and high-handicap) golfer in the area wants to live.

So, continually use those keywords in all your content – your blogs, your news releases, your local trend reports.

With WordPress, this is simple to do. WordPress gives you easy access to the structure of your site so you can add relevant tags, keywords, descriptions and more.

Something that previously you relied on your webmaster to do.

And HJWebsites specializes in making it simple to get a WordPress for real estate site and to show you how to optimize it for searches.

It’s like guerilla warfare. You don’t have a huge army. You know the local terrain. You can use that hyper-local knowledge to your advantage and beat the big guys.

The HJWebsites also come with the SpatialMatch IDX and Lifestyle Search  Engine embedded into the site.

This is a huge home listing database combined with an enormous community database of schools, businesses, parks, boundaries and much, much more.

More than 100 layers of data.  That’s a lot of ammunition. Hyper-local ammunition. You can create pages upon pages of hyper-local information.

So next time you check Google and see ALL these competitors dominating Page One, don’t fret.

You have boots on the ground in that market. You know it inside and out. You can outmaneuver the big boys.

You just need to use the right technology to do it.

For a demonstration of WordPress for real estate sites, click here.

For a demonstration of SpatialMatch, click here.