Certain neighborhoods have an allure – get the real estate tools that can help buyers get in these neighborhoods
One great benefit for real estate agents and brokers is the creation of neighborhood designations.
In many instances, the word “neighborhood” is sort of a shorthand, a Morse Code, a quick synopsis of the type of location where a home buyer might prefer to live.
Certain neighborhoods have a certain panache. A lifestyle. A unique personality that makes them a highly desirable place to live.
You might have a place called Cabernet Hill, a community of brownstones where there are several wine bars and a reputation as a neighborhood of wine aficionados.
Or Boaters Cove, where everybody has a boat and either lives on the water or pretty darn close.
How about Sneaker Sound – a sprawling location of single-family homes where everybody can be seen jogging at all hours of the day and night.
Obviously, these are exaggerations. But experienced real estate professionals can quickly sum up the needs and desires of anyone when they hear which neighborhood buyers are interested in.
That’s where a neighborhood map-based real estate tool such as SpatialMatch is invaluable.
For example, SpatialMatch integrates MLS listings with a hyper-local database filled with more than one hundred layers of data. Data on local businesses, schools, parks, roads, hospitals, etc. Everything you can imagine in a town is in there.
And it shows neighborhoods.
SpatialMatch also features municipal boundaries. So, if a certain neighborhood happens to be a government entity as well, an agent can show the location of homes within that area.
But not all neighborhoods are cut and dry. If there is no municipal or designated boundary, it’s a different matter. A matter that can be subject to interpretation.
That’s where a tool such as SpatialMatch can shine.
With SpatialMatch an agent or broker can draw a circle on the map designating the perimeter of certain neighborhoods and provide proof of their local knowledge.
They can show the coordinates that make up the neighborhood in question. Pulling in MLS listings right onto the map, a home buyer can see which properties are available in that neighborhood designation.
That’s impressive to buyers. That’s important to buyers. If a buyer want to live in a particular neighborhood, they are going to put their faith in an agent who they can see has the local expertise and the latest state-of-the-art geo-spatial tools.
There’s more. Say a buyer wants to live in a certain neighborhood, but prices are a bit out of their league. Or inventory is sparse.
Using the drawing tool again on the SpatialMatch platform, an agent can illustrate the location of properties that are perhaps not exactly in that desired area, but are pretty darn close.
So Mr. and Mrs. home buyer might be crestfallen that they can’t live exactly where they wanted, but could get excited about living on the edge of where they wanted.
A savvy agent could point out to a buyer, that perhaps you cannot say, you live in “Prestige Oaks,” but you can say you live “near Prestige Oaks” which to most people’s ears means the same thing.
Sometimes buyers have their heart set on where they want to live.
Smart agents and brokers are sensitive to these desires.
And smart agents and brokers will have the map-based hyper-local tools that will help give their customers a feeling that their agent is doing everything they can to meet those desires.