Big data is here, why don’t you have it on your website?
Yea, the weathermen and women certainly get a lot of abuse.
They predict sunshine. You head out to the beach. Sit down on your towel. And it starts raining.
They predict rain. You don’t make plans for the weekend. And you sit on your couch all day looking out at the sunshine.
It’s almost comical sometimes. And certainly the subject of many comedic routines.
But when it comes to hurricanes, the humor goes away.
In the past two decades hurricanes have wreaked nuclear-bomb type havoc on cities from Homestead, Fla. to New Orleand, La. to NYC, NY (most surrounding area).
But there is a weapon that can be used to alert people to the damage that can occur. The National Hurricane Center report just acquired a computer that can analyze 213 trillion calculations of weather data in a second.
213 trillion? You can’t even write the words “two hundred and thirteen trillion” in less than a second.
This is incredible when you think about it. But this phenomenal processing of data is not just limited to weather.
You can add an incredible data widget to your real estate website that can literally process and provide millions of bits of data in seconds.
The tool is the SpatialMatch map-based real estate search platform that is mixed with a lightning fast IDX.
The hurricane center’s computer now can gather millions of bits of information from buoys floating in the Atlantic, airplanes flying above, past weather patterns, wind speeds, temperatures, humidity, incoming weather patterns, tides – you name it and it gathers the info.
SpatialMatch is very similar. It pulls data from a hundreds of layers of data sources – business listings, school listings, detailed school data, property data, transportation data, home sales data, etc. etc. etc.
And, the result is instantaneous. You and your clients don’t have to sit there waiting for the numbers to crunch – they are crunching quicker than the human mind can now comprehend.
The technology that now allows hurricane-ologists to track a massive storm the size of Texas is similar to the technology that can provide hyper-local neighborhood data to your real estate website.
Here’s the crux.
Consumers might be wowed by this. But folks, they are also getting used to the availability of massive amounts of information quickly.
For people who turn to Google for practically all their searches, including the 90% who use it to search for homes, they want their information fast and easy to follow.
So if buyers start asking you questions about the location of schools or the teacher/student ratios or the classroom sizes, you had better have those answers available – quickly. Or they will get impatient.
SpatialMatch provides all those answers and more. It can not only show you school information, but also where the schools are located on a map in proximity to the homes in consideration.
When you look up the weather you get temperatures, wind speed, wind direction, humidity – the whole package.
With SpatialMatch and its high-speed info processing, when a buyer looks at a home – they get property details, neighborhood amenities, roadways, etc. – the whole package.
To find out how you can become the high-speed data center for your neighborhood, learn more about the map-based SpatialMatch real estate platform, click here.