Agents can break out of the pack with WordPress for real estate

Ask any real estate broker or agent and they would naturally say they want to control their own destiny.

But if this is the case, why don’t more of them have control over their own websites?

That’s the beauty of WordPress for real estate. You control the site, you own the site, the content is ALL yours.

Think about it. If you are a real estate pro using a convenient company website with your own few pages, how much control and independence are you really able to display?

Your pages look pretty much like every other agent’s page on the site.

Sure you can post your own content, but you don’t have any input on where it goes. With a standard company website and their typical cookie- cutter formats, your picture goes here, your listings go here and your text goes here.

What about all those links you established to gain awareness of your site? All those business cards you gave out at all those networking meetings you went to?

That link points to your pages on your company’s website.

What if the visitor decided to roam the rest of the site? What if they found another agent who had a brighter smile, a better haircut or a nicer-sounding name? You just gave up that prospect you worked so hard to get.

And, this is one of the most important items you need to think about – what happens when you leave that real estate office?

You can’t take your page with you.

The WordPress platform was built for individual control. It’s super easy to add content, to build up a following, to push your site up on the search engines for those types of customers you want to target.

For example, say you want to specialize in properties for skateboarders. (Hang in there, there’s a point here).

You are focusing on a up-scale neighborhood located near one of the raddest skateboard parks in the country. So you want to be able to create content that targets skateboarders. That targets that skateboard park. That targets buyers and sellers in that lucrative subdivision nearby.

You can easily do all that with WordPress, because you control ALL the content on the site. With a company website, you don’t.

So here’s the point. Maybe it’s not skateboarders. Maybe it’s yacht owners, horse owners, golfers…whatever. The point is, you can tailor your site for your business strategy.

That’s control.

HJWebsites specializes in creating WordPress sites for real estate brokers and agents. They can get you into a new web site quickly, cheaply and with full support so you can tweak the settings and content just the way you like it.

You are not a cookie. You are an individual. You need an individual website.

To see a great example of a WordPress site geared for a local market, click here.

Click here to learn more about how you can get behind the dashboard of your own WordPress real estate website with HJWebsites.